18 DecHow to choose a lawyer from the Yellow Pages

Fact: You have been injured and need a New York lawyer involved, who will represent you in your accident or medical malpractice case.

The fact is: you do not know a lawyer, and do not know a family member, a lawyer knows.

The fact is that you decide to look in the Yellow Pages for a lawyer.

Fact: If you live in the New York metropolitan area, your Yellow Pages book probably 30-40 pages worth of ads have a lawyer. The first 10-15 pages are probably full-page colorView. Then you are likely to find full-page ads in the yellow or white. Then you will probably see a half-page ads or quarter-page ads.

Fact: Many law firms now have two full-page ads, which are known as "double truck" ads, or even four full-page ads in a row.

Question: How can you as a consumer, the difference between a law firm that a half-page advertisement in comparison to a law firm that has two full-page ads that have? The answer is: you can not. Why not?

ToAnswering this question I would ask you if you find the following sentences, decide which lawyer is right for you:

"Hurt?"
"Free Consultation"
"Hurt in an accident?" Get the money you are entitled to. "
"We fight for maximum bonuses for the seriously injured"
"Aggressive and skilled trial lawyer"
"No fee if we return '
"Experience Counts"
"Millions back in settlements and judgments"
"No settlement, no fee"
"More than 20 yearsExperience "
"Tell the insurance companies you mean business"
"Same day appointments"
"Immediate hospital and home visits"
"Convenient location"

Are these sentences sound familiar? If you opened your phone book, they should. These types of ads are found in virtually every state in the country. Why? For, as lawyers, to follow the crowd and think that if all of its competitors do the same, it must work.

Getting back to the question Ion the question of how these rates, which help you to distinguish the right lawyer for you? The bottom line answer is: you do not do it. None of these ads to educate you about whether a particular law firm can help solve your legal problems. None of these statements above help to distinguish one firm from another. Rather, they rely on yourself if you shout out the most appropriate for your eye as you catch the sides of a law firm to another.

Do you really want an attorney you choose the wayYou hire a plumber? By selecting from the largest ad it is, a thinking that bigger automatically means that the company you hire is better than someone who became a smaller display? There is simply no way for consumers to recognize the difference. I will tell you that I have been represented in practice for over 21 years of accident and injury victims in medical malpractice cases here in New York, and I can not tell the difference between a company and one from a yellow pages ad. If acan not distinguish an experienced lawyer, a law firm from another, how can you expect a consumer an intelligent decision about which firm is right for you?

The problem with the Yellow Pages ad is that they do not convey any information that you need before it decided whether to rent a particular company to know. A law firm with a smaller display can be right for you. On the other hand, a firm can with a big four-page ad have the money and the resources for proper enforcementYour case. Did you know that a full-page ad in the yellow pages here in New York $ 25,000 – $ 30,000 cost for a year? Most people do not know.

Take when searching for a lawyer, you have to wonder whether the company has experience in handling cases like yours, who will be handling the case on a day to day basis, what information does make the Registry before you ever in her foot office whether they offer reports, free books, or even free video tips.

Only by becoming aeducated consumer, you can make an informed decision about the firm is right for you.

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